IIRC Pocket (then called Read It Later) won a Mozilla add-on design competition, the guy won a MacBook and then went on to build a company out of it. Edit: Che

IIRC Pocket (then called Read It Later) won a Mozilla add-on design competition, the guy won a MacBook and then went on to build a company out of it. Edit: Checking more closely, something like that: http://getpocket.com/blog/2009/08/reading-it-later-two-years-of-read-it-later/ http://getpocket.com/blog/2009/08/reading-it-later-two-years... So it does sound likely that Pocket was well known.