Service solves problem == feature. What happens often is that you get a sale because you support some oddball feature. Your best bet with SaaS is try to do th

Service solves problem == feature. What happens often is that you get a sale because you support some oddball feature. Your best bet with SaaS is try to do that. Find a cluster of customers (realtors, doctors, train hobbyists) and over support their oddball features and get a good rep for supporting that vertical. Word of mouth within the cluster will get around (person to person, vertical forums, etc) and you will dominate that space. Once you are the big fish in that small pond feature set, branch outwards to other ponds.