Yuengling beer is operated by the 5th generation and the 6th is being groomed to run it: https://en.wikipedia.org/wiki/Yuengling https://en.wikipedia.org/wiki/

Yuengling beer is operated by the 5th generation and the 6th is being groomed to run it: https://en.wikipedia.org/wiki/Yuengling https://en.wikipedia.org/wiki/Yuengling A possible key to the family's longevity is that each successive generation buys the business from the previous generation and it is not gifted to them.