It sounds like you've already started it. I'd continue growing it organically just like you are until it reaches a point that demands more, or you see a way tha

It sounds like you've already started it. I'd continue growing it organically just like you are until it reaches a point that demands more, or you see a way that adding a website or anything else would make it better, and when you see that then add it! Otherwise, nice work, a friend of mine is a life coach, and struggles to differentiate. Sounds like maybe you found something that sets you apart.