Well, they just evaluated the BOM. That tells us nothing about the sound quality, just the margin. I'd say the audiophile market is a more resilient to style t

Well, they just evaluated the BOM. That tells us nothing about the sound quality, just the margin. I'd say the audiophile market is a more resilient to style than the general population, but not completely. Flat response headphones, like the AKG-701's are reviewed as not being "fun". The thing is, audio mixing plays a much larger part in your experience than headphones. After owning the 701's, I would much rather choose different cheaper 'colored' headphones for different genres, than use a headphone that is able to reproduce sounds more accurately. YMMV.