4 ms·
I wonder if the math is a bit fuzzy and skewed toward the current ad model though? The ad industry is amock IMO and unfortunately publishers are paying the pric
by teaneedz 11y ago
I wonder if the math is a bit fuzzy and skewed toward the current ad model though? The ad industry is amock IMO and unfortunately publishers are paying the price. Maybe Pando has enough loyal subscribers who will pay their subscription fee, but to me it looks like a pipe dream. Ads could still work I think, but only if adverts come to grips with why ad blockers are on the rise in the first place. I really believe many ad block users would allow ads if the tracking in-our-face approach stopped - not to mention malware. Probably won't happen.
- stevesearer 11y agoI'm happy to hear this here because I finally got rid of Adsense on my site in favor of direct-sold banners. My main reasoning was that the retargeted/network purchased ads were not relevant to my content or not of the quality I want associated with my brand. When I think of my favorite magazines (which cost money and have ads) the ads are almost a part of the content and I want to look at them. So I wanted to try and create that sort of ad quality for my readers; relevant, nice looking ads that aren't creepy.
- a3n 11y agoOh. Those are ads. :) Nicely done.
- teaneedz 11y agoI think you have the right solution. I whitelist any site that takes this approach. If everyone did this, ad-tech would be forced to change and publishers would benefit from visitors who appreciate the efforts and better UX. The web could actually become fast.