This thread has to be a joke. Conde Nast's strategy from 2005+ was to acquire internet brands and communities. They acquired Wired and ArsTechnica. They almost

This thread has to be a joke. Conde Nast's strategy from 2005+ was to acquire internet brands and communities. They acquired Wired and ArsTechnica. They almost acquired certain other internet communities. It looks as if their strategy didn't quite work out. Edit: Here's an article from 2014 that might shed light on their strategy: http://digiday.com/publishers/conde-nast-social-ads/ http://digiday.com/publishers/conde-nast-social-ads/ (I have no inside knowledge of this. I'm just an outsider looking in)