4 ms·

Mind boggling! Also - how does Shazam makes money?

by gesman 11y ago

iopq 11y ago
From its product - which is the users, who else?
vbezhenar 11y ago
As far as I know, Siri uses Shazam to find music. Example from my life: "Siri, what song is it playing now?" "It's xxx". Then I got home, opened iTunes, found that song in my latest searches and bought that album. So clearly that's a moneymaker for iTunes, artist and they'll pay for that. May be Shazam has direct relations with major music brands who'll pay for each successful search.
- Artemis2 11y ago
  These algorithms are trivial to implement for big companies. Google (in YouTube) and Microsoft (in Cortana) have similar things, it's likely Apple uses a custom-made version as well. To answer the previous question, I'd assume part of their revenue comes from big music labels: knowing what songs are about to go big (before anybody else realizes it), from where their popularity originates, and lot more, is invaluable for them.
  - ssalazar 11y ago
    > it's likely Apple uses a custom-made version as well. Siri uses Shazam to identify songs (as of iOS 8) [1] [1] http://appleinsider.com/articles/14/09/19/siri-partners-with-shazam-to-recognize-songs-in-ios-8 http://appleinsider.com/articles/14/09/19/siri-partners-with...
  - brobinson 11y ago
    Apple definitely uses Shazam, because there's a Shazam icon next to the result: http://i.imgur.com/xTKUyyH.jpg http://i.imgur.com/xTKUyyH.jpg
MengerSponge 11y ago
Have you ever noticed that the app has links where you can purchase the song that it found for you?
yeukhon 11y ago
Here is one article about partnership with WMG: http://www.billboard.com/biz/articles/news/digital-and-mobile/5915488/warner-musics-shazam-deal-what-it-means-for-music http://www.billboard.com/biz/articles/news/digital-and-mobil...
esolyt 11y ago
There is a premium version of the app and they also have partnerships.
gkoberger 11y ago
Think about the value of the data: they can predict trends long, long before anyone else can. After all, using Shazam almost equates to a "like". The music industry can figure out who likes what in practically realtime.
avita1 11y ago
There was an article on here a few months ago that talked about Shazam's ability to predict hits months in advance. http://www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/ http://www.theatlantic.com/magazine/archive/2014/12/the-shaz...
- mistermann 11y ago
  Exactly the article I was thinking of, and if you think of the way music is produced today, that's probably pretty useful and valuable data.
mcintyre1994 11y ago
They seem to have a value add thing for TV adverts, I notice it a lot when I'm at my mum's and the TV is on. You see a pulsing shazam logo and presumably you shazam the advert and they redirect you to something from the advertiser. I assume they get paid there, maybe pretty well if they're really adding to the value of expensive TV ads.

Mind boggling! Also - how does Shazam makes money?

by gesman 11y ago

Mind boggling! Also - how does Shazam makes money?

iopq 11y ago

From its product - which is the users, who else?

vbezhenar 11y ago

As far as I know, Siri uses Shazam to find music. Example from my life: "Siri, what song is it playing now?" "It's xxx". Then I got home, opened iTunes, found that song in my latest searches and bought that album. So clearly that's a moneymaker for iTunes, artist and they'll pay for that. May be Shazam has direct relations with major music brands who'll pay for each successful search.

Artemis2 11y ago
These algorithms are trivial to implement for big companies. Google (in YouTube) and Microsoft (in Cortana) have similar things, it's likely Apple uses a custom-made version as well. To answer the previous question, I'd assume part of their revenue comes from big music labels: knowing what songs are about to go big (before anybody else realizes it), from where their popularity originates, and lot more, is invaluable for them.
- ssalazar 11y ago
  > it's likely Apple uses a custom-made version as well. Siri uses Shazam to identify songs (as of iOS 8) [1] [1] http://appleinsider.com/articles/14/09/19/siri-partners-with-shazam-to-recognize-songs-in-ios-8 http://appleinsider.com/articles/14/09/19/siri-partners-with...
- brobinson 11y ago
  Apple definitely uses Shazam, because there's a Shazam icon next to the result: http://i.imgur.com/xTKUyyH.jpg http://i.imgur.com/xTKUyyH.jpg

MengerSponge 11y ago

Have you ever noticed that the app has links where you can purchase the song that it found for you?

yeukhon 11y ago

Here is one article about partnership with WMG: http://www.billboard.com/biz/articles/news/digital-and-mobile/5915488/warner-musics-shazam-deal-what-it-means-for-music http://www.billboard.com/biz/articles/news/digital-and-mobil...

esolyt 11y ago

There is a premium version of the app and they also have partnerships.

gkoberger 11y ago

Think about the value of the data: they can predict trends long, long before anyone else can. After all, using Shazam almost equates to a "like". The music industry can figure out who likes what in practically realtime.

avita1 11y ago

There was an article on here a few months ago that talked about Shazam's ability to predict hits months in advance. http://www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/ http://www.theatlantic.com/magazine/archive/2014/12/the-shaz...

mistermann 11y ago
Exactly the article I was thinking of, and if you think of the way music is produced today, that's probably pretty useful and valuable data.

mcintyre1994 11y ago

They seem to have a value add thing for TV adverts, I notice it a lot when I'm at my mum's and the TV is on. You see a pulsing shazam logo and presumably you shazam the advert and they redirect you to something from the advertiser. I assume they get paid there, maybe pretty well if they're really adding to the value of expensive TV ads.