4 ms·

I was taught that 5.5x was the standard BOM to retail price ratio. If the revised article is correct and the BOM is $20.19 then there is a fairly large markup t

I was taught that 5.5x was the standard BOM to retail price ratio. If the revised article is correct and the BOM is $20.19 then there is a fairly large markup to $199.

ableal 11y ago
I heard of 3x, and that seems to be about the price/BOM ratio for Apple phones, according to the teardowns published when new models come out.
- gonzo 11y ago
  3x is BOM to street price. Retail is higher than street. 5-5.5x is about right.