>> That doesn't mean that when people prefer Beats' audio, that the audio is 'better', it's just 'better to them'. This. It's just like TV sales. A lot of peop

>> That doesn't mean that when people prefer Beats' audio, that the audio is 'better', it's just 'better to them'. This. It's just like TV sales. A lot of people like those amped up color and contrast settings in big box stores that would make TV-philes gag. So what? Tastes are subjective, and judging people by their tastes is more often than not, wasted cognitive effort.