Is this (esp the embedded video) the reference for your statement? http://websiteoptimizer.blogspot.com/2009/11/new-video-how-we-used-data-to-win.html http://we

Is this (esp the embedded video) the reference for your statement? http://websiteoptimizer.blogspot.com/2009/11/new-video-how-we-used-data-to-win.html http://websiteoptimizer.blogspot.com/2009/11/new-video-how-w...