5 ms·

The highbrow Internet isn't hindered in any way by the chans or the cat GIFs or whatever the current New Media bogeyman is. The great thing about the Internet i

by cbd1984 11y ago

The highbrow Internet isn't hindered in any way by the chans or the cat GIFs or whatever the current New Media bogeyman is. The great thing about the Internet is that it gives you infinite room to build what you want.

mortenjorck 11y ago
The internet may be infinite, but VC attention and funding most certainly are not.
- pavlov 11y ago
  Why do you need VC attention and funding to publish film reviews? That is, to me, the core problem in the article. It seems to suggest that Dissolve deserved to be given money since other less worthy sites are being acquired for millions. That's not how the Internet works. The 20th century "highbrow" journalist enjoyed a certain income because he had a monopoly on access to media. A widely read newspaper only needed one film critic. But on the Web, any group of people can start a site like Dissolve. It's not a special privilege reserved to media elite, and that seems to annoy the author: Dissolve had "Pitchfork credentials", which apparently implies that it would have deserved financial success based on that association.
  - camillomiller 11y ago
    I agree. This is, unfortunately, the biggest point old media have been delusional about. We might also add that the way old media tried to stick to old ways of displaying advertising has contributed to fuel the current status quo of Internet Advertising. It was their model that pretended to make every pair of eyeballs equal, now they pretend that they shouldn't be when it comes to content quality... It's obvious that the current page views based model of Advertising is going towards self annihilation. In the meantime you can still exploit it with explosive growth and cash in on that, like viral nova did in just 2 years.
Apocryphon 11y ago
Buzzfeed is a good example of a site that rose to prominence with GIF listicles but is now branching into actual journalism. You can maintain both.
- seanp2k2 11y ago
  Not a terrible way to bootstrap a company IMO, especially in 2015 when "journalistic integrity" is laughable.
  - camillomiller 11y ago
    Yes but I still find it hard to give them any journalistic credibility, because I know where they come from. I'm aware that I'm part of a minority though

by cbd1984 11y ago

mortenjorck 11y ago

The internet may be infinite, but VC attention and funding most certainly are not.

pavlov 11y ago
Why do you need VC attention and funding to publish film reviews? That is, to me, the core problem in the article. It seems to suggest that Dissolve deserved to be given money since other less worthy sites are being acquired for millions. That's not how the Internet works. The 20th century "highbrow" journalist enjoyed a certain income because he had a monopoly on access to media. A widely read newspaper only needed one film critic. But on the Web, any group of people can start a site like Dissolve. It's not a special privilege reserved to media elite, and that seems to annoy the author: Dissolve had "Pitchfork credentials", which apparently implies that it would have deserved financial success based on that association.
- camillomiller 11y ago
  I agree. This is, unfortunately, the biggest point old media have been delusional about. We might also add that the way old media tried to stick to old ways of displaying advertising has contributed to fuel the current status quo of Internet Advertising. It was their model that pretended to make every pair of eyeballs equal, now they pretend that they shouldn't be when it comes to content quality... It's obvious that the current page views based model of Advertising is going towards self annihilation. In the meantime you can still exploit it with explosive growth and cash in on that, like viral nova did in just 2 years.

Apocryphon 11y ago

Buzzfeed is a good example of a site that rose to prominence with GIF listicles but is now branching into actual journalism. You can maintain both.

seanp2k2 11y ago
Not a terrible way to bootstrap a company IMO, especially in 2015 when "journalistic integrity" is laughable.
- camillomiller 11y ago
  Yes but I still find it hard to give them any journalistic credibility, because I know where they come from. I'm aware that I'm part of a minority though