Very interesting idea. I will probably even be a customer some day within the next year. I've seen several pieces that I like. The website gives me a feeling

Very interesting idea. I will probably even be a customer some day within the next year. I've seen several pieces that I like. The website gives me a feeling that I'm buying something unique (almost) directly from the artist. I like that feeling. My first impression of the site is that I see a big blank white space on your home page (next to the green holiday gift certificate). That feels like a glaring hole, especially above the fold on your front page. Perhaps you could use that space to emphasize the relatively small text above it: "Real art, from real artists. No prints, no reproductions." Speaking of the holiday gift card, the green banner says I can save $100 on a purchase over $500, then the product details page says, "Holiday Special: Get $50 off a $500 order." The "Zoom & Explore" feature isn't useful. The magnifier shows me a pixelated version of the regular image. I think I would prefer to just see a higher-resolution image with your watermark. Also, the first time I opened the "Zoom & Explore" feature, I couldn't move the magnification and magnifier size sliders. Going back to your site's strengths, I like that on the product details page, there is a picture of the artist with their name and location. It gives a nice personal touch. I hope you keep up the good work, and I wish for the best for you.