From memory, I think the points made about (teen smoking) smoking in "Tipping Point" were pretty good without thinking it through deeply (on my part). Cliffnote

From memory, I think the points made about (teen smoking) smoking in "Tipping Point" were pretty good without thinking it through deeply (on my part). Cliffnotes I remember is that teens keep smoking because "cool people" smoke not because "smoking is cool" etc. I don't know how to attack the demand side but I guess some sort of reverse "Don't Mess with Texas" campaign could be a start. Then again one of the appeals of smoking is the fact that it's rebellion of sorts so not sure any campaigns work. Keep on hammering the supply side is the best bet I'd guess. The demand side seems really tricky.