Hey Scott, This is my perspective, and shouldn't be taken as the be all, end all of marketing. I'm also not very good at communicating, so I'm sorry that I've

Hey Scott, This is my perspective, and shouldn't be taken as the be all, end all of marketing. I'm also not very good at communicating, so I'm sorry that I've done a bad job. First, deal with Google. Given your felony conviction, and the shitty college rag stories about your arrest, you need to mount simple, positive PR campaign. Create a website S....tA....ski.com, and an about.me page. Maybe a twitter, @S....tA....ski, and a Discuss account. On these properties, you'll need to communicate a very fluffy image, where you say nice things about yourself. The goal being to push the old, no good stories off the front page of google.com Marketing is about finding an audience, and communicating the value you provide to them. From what I've seen of ParIni, it looks like you're hanging your shingle as a web app developer who's super focused on security. That's great, now you need to find an audience. You know much more about your market than I do, but a really great resource I've found has been forums that contain people who could be your customers. One mistake I've made is to find forums of people who are more like me, than my customers. In your case, it could be app-sec developers. The focus should be on people who own, or need app-sec. Now that you've found a forum of potential customers, you want to create an account(use a personal name, not corporate), set up some keyword alerts, and lurk. For app-sec, keyword alerts could be something like bcrypt, or scrypt, or heartbleed. You'll know best what keywords to use. After you've seen how the forum works, understand the lingo, and decorum, start being a positive contributor. When someone asks a question, write a good answer. If the forum allows it, answer old, unanswered questions. Be as helpful as possible, and you will be seen as an expert in this community. As you gain status, people will mention you when they need someone with your expertise. Gradually, people will find your posts, and reach out to you asking for help. These people are now leads, and you did a marketing. One thing to keep in mind is that you don't go from maligned employee to $XY,000 per week over night. You're going to want to think of smaller steps, how do I go from maligned employee to someone giving me a dollar for doing app-sec. As for specific resources, read the books, 'Double Your Freelancing Rate', and 'Double Your Freelancing Clients'. Both books really teach some fundamental skills that are not intuitive. The main thing I got from 'Rate' was how to practice empathy with my clients.