First, you're right that saying nobody was wrong - but I think very few people. Even you, do you really object to advertising, or just the way it's done online?

First, you're right that saying nobody was wrong - but I think very few people. Even you, do you really object to advertising, or just the way it's done online? If you get on a train do you hate the fact that there are adverts on there subsidizing the cost of the service? My guess is you don't care as you just ignore them. But that wasn't actually the point I was trying to make. My response to "when you install an ad blocker, you're already exceptionally unlikely to click an ad on purpose" isn't that nobody exists like that, but that (in my opinion a massive majority) are doing it because of bad adverts, not because they're anti-adverts. And my maning about the lie told by the industry is that when a company spending ad money says "what about all the people on your website we see using adblock?" Mr Ad Sales' answer is often (that I've witnessed) to say that those are people who never would have given your advert the time of day in the first place, so it's irrelevant whether they see it or not. (Of course now days with better tracking and better competition, it's more common to see adblock detected and not charged as an impression.)