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The "whole point" of advertising isn't to remove the voluntary part of trade. It's to improve discoverability and to encourage you to buy. At no point does it c
by hvs 11y ago
The "whole point" of advertising isn't to remove the voluntary part of trade. It's to improve discoverability and to encourage you to buy. At no point does it compel you to buy.
- danneu 11y ago> At no point does it compel you to buy. What? https://en.wikipedia.org/wiki/Marketing https://en.wikipedia.org/wiki/Marketing & https://en.wikipedia.org/wiki/Advertising https://en.wikipedia.org/wiki/Advertising It's a little more than brand names on bill boards.
- oldmanjay 11y agocompel: force or oblige (someone) to do something. nope, that's not what happens. really, really, really, really wanting something is not the same as being forced to buy it. it's not even close, in fact, even if the desire is super strong. the inability to make this distinction is not a useful argument, it is a personal failing.
- danneu 11y agoI see. When compel is used with an object, it always means "to force". And advertising textbooks go out of their way to clarify that ads persuade but they do not compel. Though you could call an ad "compelling".