I agree that measurability is important, but there are plenty of measurable objectives that don't inspire this sort of espirit de corp exhibitted here. I would

I agree that measurability is important, but there are plenty of measurable objectives that don't inspire this sort of espirit de corp exhibitted here. I would love to know more about the leadership of this group, and if the leadership of the group fostered this sort of group identification. Is there a leadership lesson here, or did this emerge organically?