This post seems like a restatement of "The Innovator's Dilemma"[1] by Clayton Christensen. A new product that serves a market that is initially small but grow

This post seems like a restatement of "The Innovator's Dilemma"[1] by Clayton Christensen. A new product that serves a market that is initially small but growing is ignored by the established company. The established company is conditioned to focus on their current customers' needs instead of imagining that future customers of a product they don't currently make could be a much bigger market. A Stanford prof like Mark Leslie would presumably be well-read and therefore be aware of Clayton Christensen's popular book. He should explicitly state where his thesis differs from, or is more refined than, The Innovator's Dilemma. [1]https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma