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> Instead Apple spends over twice as much on Beats. According to wikipedia both acquisitions were $3.2 billion. Beats revenue was 5 times Nest's though.
by Steko 11y ago
> Instead Apple spends over twice as much on Beats.
According to wikipedia both acquisitions were $3.2 billion. Beats revenue was 5 times Nest's though.
- k-mcgrady 11y agoNot to mention that it enabled them to quickly put together a good streaming service which has been highly praised so far (complaints all seem to centre on UI complexity, not the service itself). And if that didn't work out at least Beats makes enough revenue to earn back it's acquisition cost in a few years - Nest would've been a much bigger gamble.
- chaostheory 11y agoI don't feel Nest would be a gamble since Apple is also aiming to automate homes. At the very least, they keep good talent away from Google and have a mature platform to build on like what happened with NeXT and OSX.