Agreed - pretty good implementation. But I wonder how sales in the higher price range (> $500 or so) are going. Historically, fine art pricing (especially as

Agreed - pretty good implementation. But I wonder how sales in the higher price range (> $500 or so) are going. Historically, fine art pricing (especially as prices move out of the range of the casual shopper) has been very much tied to the identity of the artist. Am I going to pay $2000 for a painting from an artist that I know next to nothing about? And from a virtual gallery? Probably not. The brick and mortar gallery model relies on this kind reputation and identity. And even when an artist is unknown, the reputation of the gallery is shared with the artist. So I guess what I'm saying is that I'm not sure about the consumer fundamentals here. Etsy's pool of sellers is quite different in that prices stay for the most part under a hundred bucks. With lower prices comes higher volume. And Etsy's model ($.20 per listing per four months) exploits that volume. Etsy also takes a percentage of the sale, which Zatista is doing. Sorry for a little ambivalence.