The second strategy is very smart. Problem with that is sometimes you only have a narrow timeframe before some big name brand comes up with your idea and implem

The second strategy is very smart. Problem with that is sometimes you only have a narrow timeframe before some big name brand comes up with your idea and implements it in a really shitty way. So waiting until becoming rich enough is not really a good option. Although that's "hypothetically" my problem. Thanks for answering!