Came here to comment this myself - was wondering if I read it right. I don't understand the value proposition here at all. If you're subscribing for unlimited

Came here to comment this myself - was wondering if I read it right. I don't understand the value proposition here at all. If you're subscribing for unlimited use then more likely than not you're all-in and are going to be testing for more than 2 or 3 months - probably continuously for years in fact. At that scale doesn't the up-front cost and commitment of buying/managing the device make much more sense? What have I missed?