3 ms·
When it was colored orange, nearly half thought it was flavored orange. When it was colored green, none did (think it was flavored orange). So the color alone
by DanielStraight 11y ago
When it was colored orange, nearly half thought it was flavored orange.
When it was colored green, none did (think it was flavored orange).
So the color alone made people perceive an orange taste in an actually lime-flavored drink.