One main point I think is missing from this conversation is that direct feedback can also be used to create a better app. Your customer's feedback provides inva

One main point I think is missing from this conversation is that direct feedback can also be used to create a better app. Your customer's feedback provides invaluable insight into their wants and needs in regards to your app, which can help shape your app roadmap. The static reviews in the app store don't provide as much value as direct feedback in an open forum. The reviews are extremely valuable, but that's not all there is to it. Opening up that channel of communication lets people know you care about what they have to say, and want to hear about their good or bad experience, which is almost always appreciated and leads to higher retention rates.