So let's say Broker Bob's 200k of salary + expenses is buying you 10 doctors per year -- 20k per conversion. I'm pretty sure the cost per conversion for your a

So let's say Broker Bob's 200k of salary + expenses is buying you 10 doctors per year -- 20k per conversion. I'm pretty sure the cost per conversion for your ad on Yahoo Finance is going to be a lot cheaper than Bob's 20k.