Perhaps it's done intentionally? You're reading an article that's telling you that digital screen reading leaves the user prone to distractions. If they litter

Perhaps it's done intentionally? You're reading an article that's telling you that digital screen reading leaves the user prone to distractions. If they litter their page with distractions, the user can say, "Yeah, I felt distracted while reading this very article! Maybe there is something to this!" Probably not, but you never know.