Google allowed the advertiser to easily discriminate This is definitely the case: With demographic targeting in AdWords, you can reach customers who a

Google allowed the advertiser to easily discriminate This is definitely the case: With demographic targeting in AdWords, you can reach customers who are likely to be within the demographic groups that you choose. Demographic groups that you can choose from include: * age * gender * parental status For example, if your business caters to a specific set of customers within a particular age range, gender, or parental status, you may want to target your ads to this audience because they’re more likely to be interested in your products or services. https://support.google.com/adwords/answer/2580383?hl=en https://support.google.com/adwords/answer/2580383?hl=en