Deep linking was being touted as the next big thing in mobile advertising, namely by some well known VCs (1) that love to play the predict-the-next-breakthrough

Deep linking was being touted as the next big thing in mobile advertising, namely by some well known VCs (1) that love to play the predict-the-next-breakthrough lottery, yet it has proven to be more of a nuisance than anything else... (1) https://twitter.com/cdixon/status/608713213702713344 https://twitter.com/cdixon/status/608713213702713344