3 ms·
from the article (http://arxiv.org/pdf/1408.6491v2.pdf http://arxiv.org/pdf/1408.6491v2.pdf): "We also like to assign blame where it is due. However, doing so
by dsjoerg 11y ago
from the article (http://arxiv.org/pdf/1408.6491v2.pdf http://arxiv.org/pdf/1408.6491v2.pdf):
"We also like to assign blame where it is due. However, doing so is often difficult. For example, our view on blame varies based on why females were discriminated against in our gender and jobs experiment. If Google allowed the advertiser to easily discriminate, we would blame both."
- cbr 11y agoGoogle allowed the advertiser to easily discriminate This is definitely the case: With demographic targeting in AdWords, you can reach customers who are likely to be within the demographic groups that you choose. Demographic groups that you can choose from include: * age * gender * parental status For example, if your business caters to a specific set of customers within a particular age range, gender, or parental status, you may want to target your ads to this audience because they’re more likely to be interested in your products or services. https://support.google.com/adwords/answer/2580383?hl=en https://support.google.com/adwords/answer/2580383?hl=en