"In digital, we can link in different media, images, sound, and other text, and people can get overwhelmed," explains Andrew Dillon, a professor at the School o

"In digital, we can link in different media, images, sound, and other text, and people can get overwhelmed," explains Andrew Dillon, a professor at the School of Information at the University of Texas, Austin, "These are disruptive activities that can carry a cost in terms of attention." The way the article is presented gives an unintentional (?) perfect example. Using big gifs dividing the text and serving no other purpose then stop me from reading the whole article... And there are moving ads as well. Point well made ;-)