FYI: When a video goes "viral", one is quickly contacted by agencies(happened to me). They have standard deals with big media corporations, and handles the lice

FYI: When a video goes "viral", one is quickly contacted by agencies(happened to me). They have standard deals with big media corporations, and handles the licensing. It frees the creator from having to make deals with hundreds of news papers. So, at least some of the big pages that use other's videos have paid to do so.