Like I said, he's a really good marketer. The type that has been gaming Google since the beginning, but has since moved on to easier targets. That's not average

Like I said, he's a really good marketer. The type that has been gaming Google since the beginning, but has since moved on to easier targets. That's not average; he pulls in around 6-18 million visitors/month (the variance is because viral traffic isn't exactly reliable) which is very much non-trivial. His sites climb into the top 500-1000 of Alexa rankings from time to time. Screenshot of his Google Analytics: http://imgur.com/Edfo3cm http://imgur.com/Edfo3cm