I found that this from the article rather telling: "A feature for more than a privacy-centric niche. We sometimes think that privacy protection tools are valua

I found that this from the article rather telling: "A feature for more than a privacy-centric niche. We sometimes think that privacy protection tools are valuable to only a small portion of privacy-centric users (3-8% depending on the study) or general users at specific moments (for example, using the private browsing window). It is noteworthy how many of the participants found value in tracking protection." I constantly hear from friends (especially Chrome users) that no one cares about tracking on the internet. I think it is uplifting to hear that many of the participants found value in tracking protection.