Nobody wants failure, but if failure's an acceptable outcome it makes things a lot easier on you psychologically. Obviously you'll push for the best possible o

Nobody wants failure, but if failure's an acceptable outcome it makes things a lot easier on you psychologically. Obviously you'll push for the best possible outcome. The alternative is like jumping out of an airplane with no parachute and hoping to hit a haystack. It's probably not going to happen. Most startups implode before they get any traction, it's a fact.