Please read the book, "The Five Love Languages" so that you understand how real love works. You may not actually be in love. This should give you relief about

Please read the book, "The Five Love Languages" so that you understand how real love works. You may not actually be in love. This should give you relief about what to do. You don't "have" to react to your feelings because you're feelings may actually be betraying you. If he is your best friend, I would take him aside and start out with an apology by asking him what to do.