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If we lived in a society where there was no marketing and I invented something completely new that would genuinely help many people how should those people hear
by dopamean 11y ago
If we lived in a society where there was no marketing and I invented something completely new that would genuinely help many people how should those people hear about it? Should they have to use word of mouth to discover that there is a product on the other side of the planet that would fix a problem for them? I'm not talking about a problem they didn't know they had but a problem they didn't know could be solved.
- Jedd 11y agoCan you give us one example of a problem people knew they had, but didn't know could be solved?
- dopamean 11y agoAnyone in sub-Saharan Africa who contracts HIV and is either unaware of the existence or benefits of using condoms.
- x5n1 11y agoYes. Word of mouth should be enough. If people have a real problem they know about they go actively searching for a solution to the problem. Otherwise, despite what you claim, I doubt your discovery is really that helpful. For instance if people contract HIV and know that they have HIV because free health care, then their doctor will tell them about it. The doctor is well informed through word of mouth in the doctor community should give them some advice that should include information about your product. That happens without any explicit marketing. Same with a lot of other things. Before the invention of mass media and modern marketing there was still marketing, but it was not mass media, and it was more implicit than explicit. It was more organic. That's really all that you are hoping for... nothing more than that. Marketing is natural. Mass media is not.
- dopamean 11y agoMakes sense. I was responding specifically to the term marketing and not the idea of mass media. I wouldn't argue with you on those points.