A large part of that broadcast was also targeted at the civilian, middle management Federal bureaucrat. They need buy in from the rank and file content managers

A large part of that broadcast was also targeted at the civilian, middle management Federal bureaucrat. They need buy in from the rank and file content managers of federal program offices because that is where the bulk of the non-headline Federal data lies. (not things like legislation - but rather research, stats, etc) There is very little groc-ing of these types of efforts on that level because by and large the federal government outsourced all it's IT years ago. The people that run the show at these levels are by and large print journalism people with little experience with the web - much less the open web. They are used to completing a project and getting a "web page" set up for it by simply tasking a contractor to turn a PDF brochure into a web site. The contractors are set up to act as worker bees rather than consultants and there are very few feds at the middle management level that have an understanding of the underlying technologies to innovate in this area without help. The CTO's office is trying to set up models to follow and help the ideas permeate the civilian workforce.