> Naming is hard because it's a different kind of thinking from the rest of programming. We are coding along, in a nice engineering flow, and all of a sudden, w

> Naming is hard because it's a different kind of thinking from the rest of programming. We are coding along, in a nice engineering flow, and all of a sudden, we need a nice, human-readable name. We need to find compassion for the reader from within our cold, calculating programmer trance. This is very difficult. This makes me think of prescription drugs, and how they all have 2 names, one for marketing to the public, and one for marketing to doctors. [e.g. "Ask your doctor if Savator is right for you. (Dipromelexeline)"]