This is why I don't quite understand the common complaints about Google and data. Not that I don't understand the concern, but the unawareness that this happens

This is why I don't quite understand the common complaints about Google and data. Not that I don't understand the concern, but the unawareness that this happens everywhere. You order a pizza to be delivered? That info is sold. Magazine subscriptions? Info is sold. Order something from the Gap catalog? That info is sold. Signed up for a gym? Sold. Google skip tracer, or skip tracer database, to see how much info is collected and sold, and that is just for one micro industry. Everything is sold, everything. Maybe that mom and pop store is not selling your data, but that other mom and pop one is. And the bigger players certainly are.