This isn't just a test between paragraph and bullet format, though. I found the bulleted text to be much more meaningful. The paragraph talked about why the uni

This isn't just a test between paragraph and bullet format, though. I found the bulleted text to be much more meaningful. The paragraph talked about why the union was great (we're big, we want to make life better, etc). The bullets talked about what they could do for you (actionable things like job coaching, and "Income insurance that guarantees you 80% of your salary"). The text within the bullets is much more compelling!