3 ms·

I was going to rant about this, but their company actually has something resembling an original premise, and principals from MIT, as opposed to the usual social

by apathy 19y ago

I was going to rant about this, but their company actually has something resembling an original premise, and principals from MIT, as opposed to the usual social-network-rails-2.0 crap. And it is a very engaging ad which appears to have homed in on a large concentration of its target audience. Good stuff, and well played -- a case study in low-effort, high-payoff marketing in an unorthodox capacity. Smart guys.

dshah 19y ago
Thanks, I think. :) <self-serving-crap> For the record, we're a bit different from many startups in that we believe in "User Generated Revenue" (what was previously known as "sales"). We're growing revenue (not traffic) at double-digit rates a month and having a pretty good time with it. And yes, we have a bit of an MIT slant. Not just both the founders, but 7 (over 25%) of the team has MIT roots. This could be partly because we're located right in Kendall square too -- but we like to think it's because even smart people like to make money. </self-serving-crap>