Sure. Point 1: " revealing the company’s new, official mission statement: To “empower every person and every organization on the planet to achieve more.”" Sour

Sure. Point 1: " revealing the company’s new, official mission statement: To “empower every person and every organization on the planet to achieve more.”" Source: http://www.geekwire.com/2015/exclusive-satya-nadella-reveals-microsofts-new-mission-statement-sees-more-tough-choices-ahead/ http://www.geekwire.com/2015/exclusive-satya-nadella-reveals... Point 2: Microsoft is shifting to create scaled services that solve various problems (Azure, CRM, mobile first campaign, etc). Point 3: I've viewed Apple that simplified the users' experience with computers and made it easier for their users to 'do more' as Nadella has been saying in the press. Apple did a solid job but unless they find other ways to add value to their users lives, their competition will squeeze most of the market share. *Note: I understand that Apple has a monopoly on the premium smartphone sales (~75% last time I checked) but this can all easily changed due to Moore's Law. Ie., most desktops and laptops sucked 10 years ago but now, they all are fairly solid products.