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You made a nice analogy there, but other than you saying so, why is it exactly like selling a product? I can make up an analogy too. Let me make this clear. I
by codexon 17y ago
You made a nice analogy there, but other than you saying so, why is it exactly like selling a product? I can make up an analogy too.
Let me make this clear. I am not saying that marketing is completely useless. What I am saying is that when you go up to a marketing guy, chances are that he has no idea how to make the actual product. When you ask an engineering guy how to sell the product, he at least has an idea of how to sell it.
- andreyf 17y agoWhat I am saying is that when you go up to a marketing guy, chances are that he has no idea how to make the actual product. When you ask an engineering guy how to sell the product, he at least has an idea of how to sell it. Marketing != Sales. Deciding what to make (market research) is the first part of marketing. If you make the wrong thing (if you are blind to the market), you're not going to sell a lot of it. The analogy to the house holds because both a roof and a basement are necessary for a good house. Similarly, both good marketing and good engineering are necessary for a good product. Both are necessary, neither is sufficient on their own.
- codexon 17y agoThe analogy to the house holds because both a roof and a basement are necessary for a good house. Similarly, both good marketing and good engineering are necessary for a good product. Again you offer no proof to the validity of your analogy other than because you said so.