Promotions can be done natively while preserving "culture". If J.J. Abrams does an AMA to promote Star Wars this December, does anyone really care that Disney

Promotions can be done natively while preserving "culture". If J.J. Abrams does an AMA to promote Star Wars this December, does anyone really care that Disney paid $200K to show an exclusive movie trailer to Reddit fans? If even 1% of Reddit users take that video viral, it'd add millions to the opening weekend box office numbers. [edit: nevermind measurable viral outcomes. The core question remains, can Reddit can maintain it's culture with native ads/sponsorship?].