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Totally disagree on this one, and I see in this sentiment the same thing that brought down Digg. "If Reddit's own internal culture is indeed blocking the evolu
by adevine 11y ago
Totally disagree on this one, and I see in this sentiment the same thing that brought down Digg.
"If Reddit's own internal culture is indeed blocking the evolution of Reddit as a media property, then Ellen is simply making the tough, fiscally responsible decisions." I call major BS, because reddit is NOTHING without its "internal culture". Anything that has a whiff of promotion or spam on reddit will kill it, at least if it's done in a way that doesn't respect its user base. For example, it was rumored that Victoria Taylor was against video AMAs for the reason that it would turn them into light puff pieces, instead of the insightful, humorous, and sometimes hard-hitting interactions that the best AMAs are.
- matchagaucho 11y agoPromotions can be done natively while preserving "culture". If J.J. Abrams does an AMA to promote Star Wars this December, does anyone really care that Disney paid $200K to show an exclusive movie trailer to Reddit fans? If even 1% of Reddit users take that video viral, it'd add millions to the opening weekend box office numbers. [edit: nevermind measurable viral outcomes. The core question remains, can Reddit can maintain it's culture with native ads/sponsorship?].
- adevine 11y agoThis makes no sense. Why would Disney pay any money at all to show an exclusive trailer to Reddit fans, when they could just release it for free elsewhere and have it go viral all by itself? Because that is exactly what happened.