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Loss aversion is a large reason why many of my high school and college friends end up not doing start ups.
by yubrew 19y ago
Loss aversion is a large reason why many of my high school and college friends end up not doing start ups.
- noonespecial 19y agoLoss aversion is about the only reason people don't do startups! :)
- viergroupie 19y agoI know this is supposed to be a startup echo chamber, but come on... I feel silly even contemplating spelling out the many reasons (beyond loss aversion) why not everyone starts their own company.