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I am absolutely speechless that I am being downvoted Let me propose an analogy of what you're saying: some say a roof is important on a house, but without the

by andreyf 17y ago

I am absolutely speechless that I am being downvoted Let me propose an analogy of what you're saying: some say a roof is important on a house, but without the basement, a house would collapse. Without the roof, on the other hand, the house would be fine for quite some time, especially in a warm summer climate, like LA. In reality, a roof and a basement on a house are like marketing and engineering: both are necessary and neither is sufficient for a good product. Engineering without marketing is blind, and marketing without engineering is lame.

codexon 17y ago
You made a nice analogy there, but other than you saying so, why is it exactly like selling a product? I can make up an analogy too. Let me make this clear. I am not saying that marketing is completely useless. What I am saying is that when you go up to a marketing guy, chances are that he has no idea how to make the actual product. When you ask an engineering guy how to sell the product, he at least has an idea of how to sell it.
- andreyf 17y ago
  What I am saying is that when you go up to a marketing guy, chances are that he has no idea how to make the actual product. When you ask an engineering guy how to sell the product, he at least has an idea of how to sell it. Marketing != Sales. Deciding what to make (market research) is the first part of marketing. If you make the wrong thing (if you are blind to the market), you're not going to sell a lot of it. The analogy to the house holds because both a roof and a basement are necessary for a good house. Similarly, both good marketing and good engineering are necessary for a good product. Both are necessary, neither is sufficient on their own.
  - codexon 17y ago
    The analogy to the house holds because both a roof and a basement are necessary for a good house. Similarly, both good marketing and good engineering are necessary for a good product. Again you offer no proof to the validity of your analogy other than because you said so.

by andreyf 17y ago

codexon 17y ago

You made a nice analogy there, but other than you saying so, why is it exactly like selling a product? I can make up an analogy too. Let me make this clear. I am not saying that marketing is completely useless. What I am saying is that when you go up to a marketing guy, chances are that he has no idea how to make the actual product. When you ask an engineering guy how to sell the product, he at least has an idea of how to sell it.

andreyf 17y ago
What I am saying is that when you go up to a marketing guy, chances are that he has no idea how to make the actual product. When you ask an engineering guy how to sell the product, he at least has an idea of how to sell it. Marketing != Sales. Deciding what to make (market research) is the first part of marketing. If you make the wrong thing (if you are blind to the market), you're not going to sell a lot of it. The analogy to the house holds because both a roof and a basement are necessary for a good house. Similarly, both good marketing and good engineering are necessary for a good product. Both are necessary, neither is sufficient on their own.
- codexon 17y ago
  The analogy to the house holds because both a roof and a basement are necessary for a good house. Similarly, both good marketing and good engineering are necessary for a good product. Again you offer no proof to the validity of your analogy other than because you said so.