3 ms·
“Our cards are opened at an almost 100 percent rate, but email is probably two percent or marked as spam. So there is a huge value proposition there, because se
by lquist 11y ago
“Our cards are opened at an almost 100 percent rate, but email is probably two percent or marked as spam. So there is a huge value proposition there, because sending out 500 cards might be more effective then sending out 2,000 emails,” says Wong.
Except that email is free...
- ashleyw0ng 11y agoMost companies pay for email campaigns, using services like MailChimp or Constant Contact. I suppose it'd be free if you did it all yourself, but still, your time does not come free and is likely much more expensive than using a 3rd party service. Also, you run the high risk of being marked as spam. And everyone knows it's very easy to get into the spam folder and almost impossible to get out of it. So that becomes very costly as well.