i think most of the issue is that looney labs want to be in the business of selling pieces, rather than selling games. they envision the icehouse set as a gener

i think most of the issue is that looney labs want to be in the business of selling pieces, rather than selling games. they envision the icehouse set as a general-purpose set of game-playing pyramids, with an accompanying rulebook for tons of games you can play with them. they also sell a few more specialised auxiliary items like ice dice and a volcano board, that are only useful for a couple of games, but their core business of making and selling pyramids is probably profitable and high-margin enough that they don't need to get back into boxed games.